While Disney overestimates the waiting time in queues to give a nice surprise to guests, Burger King goes a step further with a game app to win the right to skip the queue, but especially in order to reduce the perceived waiting time. This use of the smartphone in the Lire la suite
Today, digital media is everywhere; in healthcare, the retail sector, and the public sector –not to forget finance! Retail banking is currently going through a complete transformation; banks must adapt to the Internet generation and fierce competition to expand their customer base and be the ‘bank of the future’. Following a customer’s journey with a bank illustrates this new trend.
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