Self-purchasing is the norm in most of the stores today. Therefore, the products must be showcased so that they are visible, comparable and purchasable by the customer. Remains that for certain product categories, the complexity, the technicality or the high-end … Read More
With the growing number of commercial sites and the smartphones and social networking progress, web-to-store is now part of customers shopping routine. Whether to search for information on a product, identify resellers, compare prices and products or read reviews: Internet is … Read More
It’s well-known: “the customer is king”. And they know it. Today more than ever, companies need to stay a step ahead of their customers to ensure they don’t get tired and won’t visit the neighboring competitor. Constantly measuring customer … Read More