The customer journey is constantly evolving and adapting to the trends. Nowadays, the tendency is to be connected, and in that way more and more points of sales offer their customers a personalized experience thanks to mobile reception – mostly … Read More
Today there is a general trend toward cross-channel. This strategy creates a real buzz and represents a recurring topic among the different conferences and fairs. Most of web users now browse the Internet via several devices and the way they … Read More
It’s well-known: “the customer is king”. And they know it. Today more than ever, companies need to stay a step ahead of their customers to ensure they don’t get tired and won’t visit the neighboring competitor. Constantly measuring customer … Read More
Check-out process is one of the most crucial stages of the Patient Journey and the keystone of customer satisfaction. No matter where they are (supermarket, store, pharmacy, etc.), consumers dread check-out process. Self-service check-outs or express check-outs have been designed … Read More
Click and collect is becoming one of the most promising trends in the retail. But what is it? Harry Wallop at the Telegraph explains; “You, the customer, buy something online. Then, rather than wait for the postman to ring the … Read More