In a recent article, LSA deals with a survey made on 5 000 Europeans customers by ShopperTrak. The findings show 5 ways to improve the customer experience in the stores.
Retailers hate waiting lines and wait in general, around the world. Endless queues at check-out counters scare shoppers off, and make stores lose money. To reduce wait, several methods have been tested but one in particular is being successful: single … Read More
With the growing number of commercial sites and the smartphones and social networking progress, web-to-store is now part of customers shopping routine. Whether to search for information on a product, identify resellers, compare prices and products or read reviews: Internet is … Read More
For several years rate of frequentation skyrockets in December and even doubles the previous week of Christmas. The beginning of the rush starts each year with the Black Friday in the United States, a retail event that comes to France … Read More
With the click & Collect era, supermarkets have to be innovative to attract customers in their stores and offer them an optimized customer journey with a better customer experience. There are more and more services available and solutions exist … Read More