In 1967, the credit card was launched in France by a collective group of banks under the name of “Carte Bleue”1. Meanwhile, the great innovation about payment was the smart card, launched in 1986, that strengthened the security and enabled … Read More
The customer journey is constantly evolving and adapting to the trends. Nowadays, the tendency is to be connected, and in that way more and more points of sales offer their customers a personalized experience thanks to mobile reception – mostly … Read More
Today there is a general trend toward cross-channel. This strategy creates a real buzz and represents a recurring topic among the different conferences and fairs. Most of web users now browse the Internet via several devices and the way they … Read More
It’s well-known: “the customer is king”. And they know it. Today more than ever, companies need to stay a step ahead of their customers to ensure they don’t get tired and won’t visit the neighboring competitor. Constantly measuring customer … Read More
Today, digital media is everywhere; in healthcare, the retail sector, and the public sector –not to forget finance! Retail banking is currently going through a complete transformation; banks must adapt to the Internet generation and fierce competition to expand their … Read More