{"id":19308,"date":"2013-11-12T17:06:00","date_gmt":"2013-11-12T16:06:00","guid":{"rendered":"https:\/\/esiiblog.com\/?post_type=article&p=19308"},"modified":"2023-06-20T17:11:39","modified_gmt":"2023-06-20T15:11:39","slug":"the-rise-of-click-and-collect","status":"publish","type":"article","link":"https:\/\/esiiblog.com\/en\/blog\/the-rise-of-click-and-collect\/","title":{"rendered":"The Rise of \u2018Click and Collect\u2019"},"content":{"rendered":"
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Click and collect is becoming one of the most promising trends in the retail. But what is it?<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Harry Wallop at the Telegraph<\/a>\u00a0explains;\u00a0\u201cYou, the customer, buy something online. Then, rather than wait for the postman to ring the doorbell three days later, you go to the shop and collect it yourself.\u201d<\/em><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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In the wake of the era of internet shopping, brands have come to understand the need to offer both an online and brick and mortar presence \u2013 the two are complimentary rather than independent.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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How does Click & Collect work?<\/h2>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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A brand offers shoppers both online and in-store shopping. First, the customer buys a product on-line. They are then offered different delivery options: home delivery, delivery to a distribution centre or\u00a0collection in-store.<\/strong>\u00a0If they choose the latter, they then select the most convenient store location and time slot (through\u00a0online appointment booking<\/a>).<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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The customer can then alert staff of their arrival in-store for purchase collection by scanning a bar code\/QR code sent with their email\/MMS booking confirmation at a\u00a0kiosk<\/a>. Digital screens displaying brand messages are used to keep customers informed of their\u00a0order progress<\/a>\u00a0(\u2018processing\u2019\/\u2019ready at collection point\u2019 etc). Once the order is ready, an advisor brings it to the customer for collection.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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According to\u00a0Economie Matin<\/em><\/a>, \u201cthese digital tools\u2026could allow brands to respond to consumer needs with possible uses including; queue management, stock level management etc.\u201d<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Big brands are buying into the idea<\/h2>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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Brands from all areas of retail (clothing, domestic appliances, books, \u00a0etc.) have started to offer their customers a click & collect option:\u00a0Tesco<\/em><\/a>,\u00a0House of Fraser<\/em><\/a>\u00a0have all set up their own service. In September, a new click & collect partnership was established between\u00a0Argos and eBay<\/em><\/a>.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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They stand to benefit from the move to click & collect in many ways:\u00a0\u00a0reduced logistical costs<\/strong>\u00a0(packaging, deliveries, returns etc),\u00a0attracting armchair internet shoppers to attend the store\u00a0<\/strong>and thus potentially\u00a0increasing turnover<\/strong>,\u00a0increasing customer loyalty\u00a0<\/strong>and\u00a0improving customer satisfaction<\/strong>.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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A strong presence on social networks is an essential step in improving customer relations and rewarding\u00a0 customer loyalty. Some brands have even installed touch-screen tablets in-store allowing shoppers to carry out a quick survey rating different aspects of their experience (sales assistant service, waiting times, etc.).<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Harry Wallop at the Telegraph\u00a0explains;\u00a0\u201cYou, the customer, buy something online. Then, rather than wait for the postman to ring the doorbell three days later, you go to the shop and collect it yourself.\u201d In the wake of the era of internet shopping, brands have come to understand the need to offer both an online and […]<\/p>\n","protected":false},"featured_media":19232,"template":"","activity":[27],"client":[],"class_list":["post-19308","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/article\/19308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/media\/19232"}],"wp:attachment":[{"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/media?parent=19308"}],"wp:term":[{"taxonomy":"activity","embeddable":true,"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/activity?post=19308"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/client?post=19308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}