{"id":19299,"date":"2019-06-18T10:54:00","date_gmt":"2019-06-18T08:54:00","guid":{"rendered":"https:\/\/esiiblog.com\/?post_type=article&p=19299"},"modified":"2023-06-14T11:02:13","modified_gmt":"2023-06-14T09:02:13","slug":"in-store-advice-the-key-point-of-customer-experience","status":"publish","type":"article","link":"https:\/\/esiiblog.com\/en\/blog\/in-store-advice-the-key-point-of-customer-experience\/","title":{"rendered":"In-store advice: the key point of customer experience"},"content":{"rendered":"
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Self-purchasing is the norm in most of the stores today. Therefore, the products must be showcased so that they are visible, comparable and purchasable by the customer.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Remains that for certain product categories, the complexity, the technicality or the high-end position of the brand requires the presence of a salesperson. There are many reasons, but the fact is that customers sometimes want to talk to someone to guide and inform their choice. Moreover, not being able to find staff in a department is one of the top three negative feedbacks about stores (with long checkout lines and pushy salespersons).<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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There is a strong expectation of customers toward the in-store advice expressed through 2 significant numbers. The first one, 73% of customers regularly turn to a salesperson during the shopping journey. The second one is a promise for the future, as 90% say they ask salespersons for help more and more. Certainly, the counter-effect of growing online shopping: the customer in store wants human contact and advice.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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The result of in-store advice is a better customer experience and as a consequence higher expenses. If proof of this is needed, remember that 73% of customers say they spend more in stores with good customer service. More than a quarter think that unavailable staff prevent them from buying and 23% often abandon in-store purchase because the staff can\u2019t properly advise them.\u00a0Rethink merchandising<\/a>\u00a0to include in-store advice is a necessity to increase stores revenues in a time of great competition between the physical store and the digital offering.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Remains that for certain product categories, the complexity, the technicality or the high-end position of the brand requires the presence of a salesperson. There are many reasons, but the fact is that customers sometimes want to talk to someone to guide and inform their choice. Moreover, not being able to find staff in a department […]<\/p>\n","protected":false},"featured_media":19218,"template":"","activity":[27],"client":[],"class_list":["post-19299","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/article\/19299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/media\/19218"}],"wp:attachment":[{"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/media?parent=19299"}],"wp:term":[{"taxonomy":"activity","embeddable":true,"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/activity?post=19299"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/esiiblog.com\/en\/wp-json\/wp\/v2\/client?post=19299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}