The customer journey is constantly evolving and adapting to the trends. Nowadays, the tendency is to be connected, and in that way more and more points of sales offer their customers a personalized experience thanks to mobile reception – mostly with touchscreen tablets. What is the origin of this trend? What are the benefits? Lire la suite
Today there is a general trend toward cross-channel. This strategy creates a real buzz and represents a recurring topic among the different conferences and fairs. Most of web users now browse the Internet via several devices and the way they are doing it evolves along the day. Smartphone in the morning, traditional computer or laptop in the afternoon and tablet in the evening; Internet browsing has become multi-platform and multiform and leads to an evolution of consumers’ requests.
Today, digital media is everywhere; in healthcare, the retail sector, and the public sector –not to forget finance! Retail banking is currently going through a complete transformation; banks must adapt to the Internet generation and fierce competition to expand their customer base and be the ‘bank of the future’. Following a customer’s journey with a bank illustrates this new trend.